Commercial excellence with True End to End approach
Speaker: Peter Wahlgreen
Peter Wahlgreen (MBA) at comGcon is a passionate, result driven person with long experience within international marketing and sales. Peter has a proven track record of driving sales growth with high management positions within Tetra Pak (www.comgcon.com).
Peter will share his experience of what it takes to drive sales growth and why aligning the effort with supply chain flexibility is crucial success.
The presentation will include a successful S&OP project between two multinational companies. By focusing on a reduction of lead time (with around 65%) a much more competitive offer resulted in a sales growth of 30%!
Further on there was a substantial reduction in tied up capital and of re-work and re-planning. A fundament for the result was a cultural change both at supplier and customer side of the supply chain.